A creative brief exercise that morphed into more of a style guide/brand identity for a fictional wine company. The goal was to create a beverage company made from cranberry and deliver a cohesive logo, advertisement and packaging.
The original purpose of this exercise was to work out a creative brief. When I first initially wrote it, there was more a style guide/lookbook starting peak through so I ran with that approach throughout.
The initial direction I was going in was for a cranberry inspired carbonated drink. I was getting too frustrated trying to find the right feel. As I crumpled up paper I decided to just go with the wine idea.